LeatherLink services to target customers
BSG LeatherLink offers software and consulting services to Leather domain. While we focus on one domain to add value to our offers, we need not restrict ourselves to a limited set of products and services.
Our focus has been excessively on internally developed software (invented here) while not spending enough time on providing services with third party applications and services. Let us look at some details and devise a plan to market and provide a wider range of services to our target customers.
Let us first classify what we offer now:
1. Enterprise Management Software - developed by BSG
a. LeatherLink TMS
b. LeatherLink FOMS
c. LeatherLink Sales Dais
2. On-line Information Management Software- developed by BSG
a. LeatherLink GloView
b. LeatherLink Debtor Analyst
3. Training Programs
a. LeatherLink Certified Professionals - developed by BSG
All the above are what we invented. We are not leveraging the rich set of tools available for free in IT domain. We do to some extent in the following cases :
4. Community Software
a. Forum - developed by BSG
b. Blog - Word Press
c. Knowledge Base - Media Wiki
In addition to the above we can offer further services in each category:
1. Enterprise Management Software
a. Retail Software - third party tie-up
b. HR & Payroll software - third party tie-up
c. Bar coding / RFID tracking software - third party tie-up
d. Data interchange standards between ERP systems
2. On-line information Management Software
a. Corporate websites - third party
b. Email / Chat servers for company
c. Intranet for corporates (Blog, Knowledge Base, Email, Issue Tracking, Chat)
d. Shopping cart solutions
e. Bulk mailing service
f. Bulk SMS service
3. Training and Consulting on Implementation
a. Maintenance of third party ERP implementation - SAP?
b. Implementation support for third party ERP
c. Seminars for middle management and CEOs
4. Community Software
a. Job portal
b. Auction site
c. Networking features.
Let us identify and launch one new service every month and promote to customers. We should have a wide array of services which should be properly placed in our overall strategy and presented to the market.
Our website, communications and promotion material should properly present all these tools with common objective of providing Information Technology Tools to the Leather sector.